Yes! So what makes potential customers willing to give you their contact info or other personal details? Content that’s genuinely useful, that’s what.

If you can serve their needs and answer questions, it can lead to, well, leads. And a sales lead is simply someone who discloses some of their information in exchange for content or something else of value from you. It doesn’t necessarily mean they’ll buy something right away but it could be the beginning of a spark of interest.

A lead differs from a subscriber (a subscriber being someone who just signs up to receive your communications regularly). Finding leads out of your subscriber list is very key – and you can do it by seeing who from this audience engages with your content, meaning they may be up for purchasing in the future.