North America still leads in all things content marketing – nearly 90% of B2C and B2B companies use it in their strategies.

But regardless of location, you need to be in this race. Because here is what you hand your competitors when you decide not to do content marketing.

1. A lot of leads: With strong content in your digital marketing mix, leads can come from email, social, SEO. Don’t let your competitors win on these important lead-gen fronts.

2. The position of thought leader: Without quality content, how are you letting the markets know you are a leader in this space? And is your competitor now taking that spot?

3. The trust of the market: Are you shouting about your products or building a bond of trust through reliable, high-quality content which leads to a purchase.

The race is on!