Here are our three favourite sources of inspiration for coming up with content ideas: data, industry, and events.

Data: It might not sound sexy but conduct a survey and you’ve likely got a big story. Analyse data from third parties and you can cite an expert opinion. Or, you could look at numbers to reveal trends.

Industry sources: A great foundation for content. It could be a truth your colleagues are witnessing that you present to other pros in your industry to see if they agree. From LinkedIn to industry publications, everyone has something to say about what’s happening. Add your voice to the mix to reveal what you think is of importance right now.

 Seasonal and cyclical events: These naturally shape content. You could review your industry’s year or perhaps offer predictions for next season – what’s likely to change and why?