Did the global pandemic have you wondering what some of your favourite companies were doing? You probably questioned when your gym was going to open again, if your local store was keeping afloat, or whether the auto repair shop would have to close down. Clearly, clients and prospects want to know everything is OK with businesses.

Companies that provide updates (even if it’s just a reminder they’re there) continue to win. They let customers know they’re only shut temporarily or reassure clients they haven’t had to pause at all. Even without the pandemic, it’s paramount to keep the company-customer link alive.

Provide useful content so customers know you understand their current situation. Remember, it’s all about them. They need to feel cared for, which you can achieve by continuing to market – with an informative, helpful stance rather than just using promotional tactics. It will pay dividends when things improve.