LinkedIn changes that are making marketers happy

It’s the social platform that reminds us that we have to work for a living. And while engaging with LinkedIn always feel somewhat like work, it also brings a certain amount of joy to the daily grind.

On the marketing front, LinkedIn is always trying to make things more effective for its users. With that in mind, let’s take a look at some of the recent changes LinkedIn announced:

  • Your video content is going to get auto-generated captions in English. You can even edit the captions.
  • On the ads front, LinkedIn will let you add alt text to images.
  • For your social posting, scheduling is on the way so you can plan your posts in advance.
  • And last but not least, improved content analytics will let you gain insights into how well your content resonates with your core audience.

If you are a regular LinkedIn marketer, these updates are going to no doubt make your job all that much easier.