Ever heard someone say that? Maybe you thought it yourself? Well, we’ve certainly heard it before but we’ll let you into a little secret… it’s wrong.

No industry is too ‘boring’ for content. At the end of the day, if you’re in business, it means you have buyers. And those buyers and potential future buyers are your content audience. They want to hear what you have to say. So never think that just because you don’t sell an on-trend item or provide ‘exciting’ services, you can’t write about it.

In numbers, 96% of B2B buyers want content from industry experts. That’s a lot. So it pays to focus on what you can do to help existing and prospective clients. ‘Boring’ or ‘unpopular’ industries can still be innovative and useful. And that’s where you can gain traction and make money from both customer retention and lead nurturing.