There are hundreds of reasons why companies start content marketing but here are the top three:

1. Competitors are doing it!

Don’t let competitors have the edge. And as content marketing leads to, well, leads, it’s a huge benefit if you’re doing it right. Leads equal sales and that’s what your business is here for.

2. There’s no better way to nurture leads.

Leads come from all sorts of sources but it’s what happens to them when they’re in your database that matters. Bombarding them with weekly calls they don’t have time for is not the way to go. Sending them rich content they love to read every week? Now you’re talking.

3. It builds your brand the right way.

When it comes to marketing, content is a brand-building tool. So if you’re solving customer problems you’re seen as a thought leader in your industry.