Changing writers all the time isn’t great – lack of consistency, heavy onboarding efforts and so on. But having a great team of writers is a must – more ideas, more creative energy. If you work with an agency, this team is already at your fingertips. Good agencies will use several writers across different briefs.

Why? Because different perspectives are necessary. Different types of thinkers ensure your key talking points are covered from different angles. So even if you give the writers topics, they must research and craft the arguments. The more diverse outlooks, the better.

Knowing other writers are working towards a shared goal brings out the best work too. A writing team will collectively keep the standard high.

And, from a practical POV, deadlines are important! A team of writers ensure you’re never short on resources. Have a good team in place so you don’t get caught out.