News incoming: it takes 65% more time to write a blog now compared to 2014. Crying out “why”? Well, it’s because content marketers must react to the needs of consumers. There’s more competition out there and both the quality and length of blogs have become even more important.

With an oversaturated market, blogs need to work harder to stand out. They must be well researched and super-informative to have any chance of standing out. Content needs to perform well in SERPs to get more eyes on it, too.

Brands that focus on great blogs benefit from evergreen content and profit from articles that can be used across various channels, from social media to email marketing. They’re leaving their competition behind (because weak content means weak engagement) as their investment in quality content represents their quality product or service.

Put the time into your content – it’s worth it.