Wondering if content works for your industry is like wondering whether computers work for your office. Content is a tool that fits every product or service.
It strengthens relationships with current customers and nurtures leads with future ones.
Think of it like this:
- Your products or services appeal to a group of people – your audience. You may segment them in multiple ways, but at the core these are people who need what you offer.
- They need what you offer because your products or services solve a problem they face. You make something that makes life easier for them.
- The content you produce also serves those same needs. Both product/service and content are solutions, and are perfectly aligned with each other.
From doctors offering medical advice to financial services firms offering investment guidance, content wins new customers and increases business from existing customers.