When you read a great article, it’s easy to fall into the trap of thinking that its success was just about the writing. And while quality writing is paramount, everything begins with solid research.

Here are three tips to get great research into your articles.

1. Understand timeframes

We have all read blogs where it’s clear that the writer has simply taken their stats from the first page of Google’s search results. It takes time to do research that produces original insight.

2. Identify sources

Use solid, primary sources. Use Google Scholar, Google Books. This will underpin the article, helping position you as a thought leader and original thinker.

3. The best writer-researchers

All of the above comes to nothing unless you are working with professional content writers with journalism backgrounds who fully understand how to conduct research, then put it into a digestible, easy-to-read format for your readers.