Are you over-sharing?

Here’s how to share content the right way.

So it’s fine to find a relevant article and re-post it on your LinkedIn personal page. But re-posting it on your company page? Think again.

Exclusively posting other company’s content from your business’ page isn’t always best practice. It can cause more harm than good and may even lead your audience to question the quality of your

company’s products and services.

Let’s not forget about that user journey. Sharing another company’s content is directing people away from your website. Keep your audience on your company’s pages.

Your audience needs to know what you stand for and what you have to offer. Own your space. Build your brand authentically. Show off by being the leading voice for your industry.

Serving original content that’s true to your business and its purpose is what will translate to lead generation and sales.