Wondering how your content gets across to viewers? Well, simply think of your own day-to-day experiences:
1. How many brand emails do you wake up to each morning? There will be many info mailers you simply scan or delete right away but some you’ll take an interest in and look at closely. What caught your eye out of today’s list?
2. How often do you scan your social newsfeeds? Few of us are disciplined in this area – with the majority of us regularly scrolling Instagram, Twitter and the rest to be flooded with content. From news sites to brands, we’re continually checking for a few minutes a time, getting up to speed on many different things.
3. Do you read long-form articles in your favourite business journals or similar? Lots of these come from a content marketing source and we’re engaging with it every day.
Content really is everywhere.