It sounds dramatic but it’s true. Your prospects want you to improve their lives through content. Marketing is all about content now (or should be) so respect your prospects by connecting with them through content.
See things from their point of view and provide information of value. Remember, they can already find out what you do in a few words and see the special offers you’re pushing – but they can do this with all your competitors too. So how do you offer something different that will make them choose you over another company?
- If you sell sports gear, provide content about health and performance tips.
- If you’re a medical specialist, give people free medical advice.
- If you produce baby supplies, offer parenting tips.
- If you’re a fashion retailer, share trend updates and outfit ideas.
See, content gives far more value than a mug with your logo on it!