Here’s three ways to be a successful content marketer:
- Give the audience what they want! Start with an ongoing exchange your audience can fully engage with. Obtain insights to create more of the content that resonates with them. And use engagement stats and audience comments to guide your future idea-gen journey…
- Think like a journalist: If you haven’t worked as a journalist, you can still appreciate the art. Journalists aren’t bound by a promotional approach; they have great research skills and a hunger to educate. Plus, journalists appreciate feedback on their work (so content marketers should, too).
- Never slow down: Content marketing is endless. From the great idea to putting pen to paper, distribution to capturing leads and monitoring your efforts, there’s barely time for a cup of coffee. Constantly refine your content marketing processes – getting the most out of every stage.