You can’t just get a blog, put articles on there and magically get customers.
If you’ve published a great blog post, you need to start using it to make sales. The content needs to be distributed via email and social media. Email is an amazing lead nurturing channel; you need to constantly grow your email list and don’t lose subscribers by sending too many promo messages (think one for every two content emails). As for social, create posts around your content and apply budget to push it to those in your demographic.
Your sales team need to spread the word too! They can share the content to prospects via a personal email, which makes ‘chasing the sale’ more of an authentic checking in.
Getting it out to press is also a good idea if it’s professional grade. Our writers are pros and the ones writing your content should be too.