Content marketing is the best form of marketing.
And if we look to the US in particular – where the marketing playing field is head and shoulders above the rest of the world – it’s reported that 53% of Fortune 500 companies have blogs. Even more impressive is the fact that 89% have Facebook pages and a whopping 91% have active Twitter accounts.
Need proof that the best companies do content marketing? The top 10 companies are all accounted for with heavy-hitters having 100% representation across both channels.
These successful companies work with great content marketing agencies. They understand that it’s a publishing exercise and don’t focus on a marketing strategy but a content marketing strategy. Content marketing agencies come equipped with top journalists, opinion style writers, topic researchers, editors and more and keep great content pumping out at the right time.