The rise of digital out-of-home advertising

You’ve probably seen a rise in their number in Dubai over the past year. Digital out-of-home (DOOH) advertising is in fact flourishing in urban cities around the globe.

Here’s what you should know about DOOH in 2022:

  • The rise of commuters has boosted DOOH marketing expenditure across the board.
  • It’s not just the massive billboards on the sides of roads – DOOH includes anything from bus stop signs to metro station posters to screens in taxis and beyond.
  • With DOOH, companies can adjust their messaging throughout the day to target commuters. Coffee companies like Starbucks have mastered this one. They encourage people to drink hot coffee on chilly mornings. And as the day heats up, the campaign switches to promoting iced beverages.

Broad DOOH marketing campaigns are reserved for major corporations with considerable budgets. But if you are one of them, you should seriously consider utilising DOOH in your next marketing campaign.