Use content to nurture leads

Did you know that around 80% of new leads never become sales?

The main reason for this is a big fat lack of effective nurturing.

Lead nurturing requires understanding the needs of prospects and delivering relevant, timely content at each stage of the buyer journey.

According to Marketo, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

So how do you stop leads slipping through the net?

We recommend developing a scoring system that determines where prospective clients fit within your brand and service model, and how likely they are to convert to a sale.

By categorising leads like this, you’ll be able to deliver the most suitable and relevant content at each stage. And improve the likelihood that it will generate the desired action. B2B content marketers primarily use email (87%) and educational content (77%) to nurture their audience. Test what works for your unique audience.

Good luck!